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Wheeler's is a market intelligence company focusing exclusively on the Palm Springs and Coachella Valley region. We know the region's economy, demographics and development community like no one else.

Our mission is to help businesses, developers, investors, public agencies and anyone else with a vested interest in the Coachella Valley region - or those considering investing in the area's economy - make good decisions based on the facts. We do this in two distinctive ways: through publications focused on the key economic sectors and through customized consulting and research services.

Our flagship publication is Wheeler's Desert Letter, a bi-weekly newsletter available to subscribers only. Each issue varies, focusing on all of the core sectors of the desert economy. Every issue features summaries of the latest residential and commercial development projects in each of the desert cities and unincorporated Riverside County territory from the earliest stages of entitlement to final approval.

In addition, Wheeler's publishes several comprehensive annual reports, including:

  Economic Overview Coachella Valley
  Demographic Profiles of the Coachella Valley
  Hotels and Tourism:
       The State of the Industry in the Coachella Valley


Wheeler's consulting services take market intelligence to the highest level with customized research and reporting tailored to our clients' needs.

In addition to its local clients, Wheeler's has subscribers and clients in 20 states throughout the United States and in Canada.

Our special annual report on the Coachella Valley's population and demographics is now available.

This is one of our most popular reports because of its wealth of data on the people living in the rapidly growing desert region. See "Special Reports" for more information and to place your order now.